Privacy Policy

This Privacy Policy describes the policies of Siena Imaging SRL, Via Fiorentina, 1, 53100 Siena (SI), Italy, email: privacy@sienaimaging.it, phone: +39 0577 231292, on the collection, use, and disclosure of your information when you use our website (sienaimaging.it).

In accordance with the GDPR (EU Regulation 2016/679), we process your personal data based on the following legal grounds:

• Consent: For specific interactions like contact forms or feedback.
• Legitimate Interest: For technical maintenance, website security, and analyzing search engine performance (e.g., via Google Search Console) to improve our digital presence.
• Legal Obligation: When required by EU or Italian law.

We use the information collected for the following purposes:

• Customer Feedback & Support: To respond to your inquiries.
• Administration & Security: To ensure the website functions correctly.
• Search Performance Analysis: We use tools like Google Search Console to monitor our website's visibility. This tool processes data in an aggregated and de-identified form, which does not allow for the direct identification of individual users.

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy:

• Contact requests: Up to 24 months.
• Technical logs: Up to 6 months.
• Aggregated SEO data: Managed by Google according to their retention policies.

We do not sell your data. We may share information with:

• Technical Service Providers: Hosting providers and IT maintenance.
• Search Engines: Via Google Search Console, technical data related to site indexing is shared with Google LLC. This processing is governed by Standard Contractual Clauses (SCCs) and the EU-U.S. Data Privacy Framework.
• Legal Requirements: To comply with laws, regulations, or court orders.

Under the GDPR, you have the right to access, rectify, or erase your personal data, restrict or object to processing, and the right to data portability. You may withdraw your consent at any time. To exercise these rights, please contact us at privacy@sienaimaging.it.

You also have the right to lodge a complaint with the Garante per la protezione dei dati personali (Italian Data Protection Authority).

Our website limits the use of tracking technologies. Google Search Console, specifically, does not use cookies to track users on our website. For other optional cookies (e.g., Analytics or Functional), please refer to our Cookie Policy.

The security of your information is a priority. We implement technical and organizational measures to prevent unauthorized access. Please note: no patient clinical data or medical images are processed or stored through this website.

Given our processing of specific categories of data in our core business, Siena Imaging has evaluated the need for a DPO. For any privacy-related inquiries, you may contact our Privacy Coordinator at privacy@sienaimaging.it.